The Kao Group emphasizes the concept of Integrity, which has been passed down from the company's founder, and which serves as the starting point for all of the enterprise's activity. Integrity means acting in accordance with the requirements of the law and with ethical standards, and undertaking sound business activity in an honest and upright manner. So that this vision can be realized on a daily basis, Kao has formulated a corporate code of conduct—the Kao Business Conduct Guidelines—and is striving to ensure that this is instilled in all Kao Group employees throughout the world, by implementing training in each country and region that is tailored to the special characteristics of Kao's operations in that area, and makes use of local case studies.